North Digital worked with Applause since it's inception, working on everything from branding, naming, websites, app design, pitch decks and everything in between! Having a key role in shaping an early stage startup allowed North Digital to have a direct impact on the business and ensure it is set up to compete in a highly competitive online streaming market. We worked closely with the team to create an early proof of concept designs, which allowed the team to complete a seed round investment and identify the core market that makes the most commercial sense - the music industry.

From this we then created a more tailored product that focused on giving fans the best event experience, as well as artist the most financial freedom to put on live events.